Sunday, November 27, 2005
Wal-Mart: Good and Bad
All the Anti-Wal-mart stories and movies ignore one basic fact where Wal-mart has competitors beat, beyond price, that is: Shopper Comfort and more selections.
When you're elderly, disabled or just fat and get winded with high blood pressure, Wal-Mart is the place to shop for 3 basic reasons: motorized shopping carts and benches through out the store, and larger sizes!
Wal-Mart just needs to add more larger sizes, organize these clothes into plus size sections, and more benches around its stores, especially where dads are forced to wait while someone shops: the toy section and ladies clothes.
All businesses other than small mom and pop stores need to have benches and 2 or more motorized shopping carts. Even if shopping too, parents and others driving friends to a store won't want to stay long if they're not comfortable and have to keep walking around or stand up.
From stores like J.C. Penneys and Sears to Pet Smart to Toys R Us or Sports Authority, managers need to add a couple mortorized shopping carts and benches if they want to compete against Wal-Mart.
You don't need to have all the store accessable from the cart, but just get shoppers close, say within 20-30 feet!
And increase the size selections to account for more shoppers being overweight. When you have limited shopping options, you don't care about how many different styles or cuts a store offers.
Instead, you just want to find something that fits and is in your price range without having to get on the web or hit a specialty store. You don't have to keep all your stock on display, just know what you have on a shelf in the back!.
Managers need to remember that the longer you keep someone in the store, the greater the odds we buy more things. So get some benches up this holiday season, buy motorized carts and clear a way around the interior of your store, and organize your rmens and womens plus sizes into special sections.
But this isn't to say everything is Groovy about Wally-World.
With way too high executive salaries and excessive donations to the GOP and high-dollar art museums, You'd think they could afford to pay $7 an hour for part-timers who just want to work a power shift, say 5 pm to 8;30 3 or 4 nights a week as part of a 2nd job!
When you're elderly, disabled or just fat and get winded with high blood pressure, Wal-Mart is the place to shop for 3 basic reasons: motorized shopping carts and benches through out the store, and larger sizes!
Wal-Mart just needs to add more larger sizes, organize these clothes into plus size sections, and more benches around its stores, especially where dads are forced to wait while someone shops: the toy section and ladies clothes.
All businesses other than small mom and pop stores need to have benches and 2 or more motorized shopping carts. Even if shopping too, parents and others driving friends to a store won't want to stay long if they're not comfortable and have to keep walking around or stand up.
From stores like J.C. Penneys and Sears to Pet Smart to Toys R Us or Sports Authority, managers need to add a couple mortorized shopping carts and benches if they want to compete against Wal-Mart.
You don't need to have all the store accessable from the cart, but just get shoppers close, say within 20-30 feet!
And increase the size selections to account for more shoppers being overweight. When you have limited shopping options, you don't care about how many different styles or cuts a store offers.
Instead, you just want to find something that fits and is in your price range without having to get on the web or hit a specialty store. You don't have to keep all your stock on display, just know what you have on a shelf in the back!.
Managers need to remember that the longer you keep someone in the store, the greater the odds we buy more things. So get some benches up this holiday season, buy motorized carts and clear a way around the interior of your store, and organize your rmens and womens plus sizes into special sections.
But this isn't to say everything is Groovy about Wally-World.
With way too high executive salaries and excessive donations to the GOP and high-dollar art museums, You'd think they could afford to pay $7 an hour for part-timers who just want to work a power shift, say 5 pm to 8;30 3 or 4 nights a week as part of a 2nd job!
